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Executive Board Member

Michael Anderson - Secretary

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Michael Anderson is a multi-instrumentalist, performer, music producer, and creative strategist whose career spans more than 30 years across the entertainment industry. Raised in Sacramento, California, Michael began his professional journey in 1989, driven by a deep connection to music’s ability to inspire, influence, and shape the world around him.
 

As a touring musician, Michael has performed with a wide range of artists, including Christina Aguilera, Mýa, Willow Smith, Jagged Edge, Chris Brown, and Aaron Carter, for whom he also served as Musical Director — a role he also held with Jagged Edge and other touring acts. His performance work also includes national commercial campaigns for Dr Pepper and Pepsi, which featured Latin pop icon Ricky Martin.
 

In the studio, Michael has contributed as a producer and songwriter to projects with American Idol, Rayven Symoné, Ashley Simpson, and Adina Howard’s debut album. His work on American Idol includes production on the season 5 soundtrack album, which became the #2 Billboard soundtrack of that year. He later returned to American Idol during season 7, co-producing the inspirational track “Shout to the Lord,” which played a key role in the Idol Gives Back campaign — helping raise over $64 million for global and domestic charities. Michael also contributed to the soundtrack of the feature film The 6th Man, expanding his impact into cinematic music production.

Michael has also consulted on artist development for acts like No Authority — a boy band signed to Michael Jackson’s MJJ Music label. He worked extensively with the country-pop trio Auburn Road, whom he discovered and developed as Senior Vice President of A&R at Powerbase Records. He guided the group from the ground up through vocal coaching, songwriting, and performance training, helping them evolve into a high-impact live act. Under his leadership, Auburn Road opened for major artists including Toby Keith, Morgan Wallen, and Rascal Flatts, and performed at the Stagecoach Country Music Festival. Michael also wrote and produced much of their music, including their single “Warning,” which began gaining traction at radio before the COVID-19 pandemic.

Beyond music, Michael co-founded ARC Media Group, a digital marketing and brand development firm. There, he provided brand strategy, visual identity, and website development for high-profile artists including Teena Marie, Rodney Jerkins, and NBA Hall of Famer Magic Johnson. ARC Media also delivered digital solutions for corporate clients such as Wells Fargo and American Honda, bridging creative storytelling with data-driven execution across platforms.

In addition to his work in entertainment and media, Michael served as Creative Director for Grammy-nominated artist Karyn White during the early stages of her comeback, helping 

reintroduce her brand through new visuals, messaging, and content strategy. He also worked as Outreach Coordinator for the California Black Chamber of Commerce, where he supported initiatives focused on economic development, creative inclusion, and small business engagement within Black and underserved communities. Michael additionally served as Art Director for the City of Rocklin’s inaugural summer concert series, supporting creative and promotional efforts for the municipality’s cultural programming.

Michael’s career reflects a rare blend of artistry, innovation, and leadership — with a focus on mentorship, long-term creative development, and building sustainable pathways for the next generation of talent.

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