Executive Board Member

Mayo Guico (@mayodacurator) brings over three decades of experience in the music, entertainment, and media industries, with a career that began in 1992. As Chief Marketing Officer, Mayo applies his deep knowledge of multi-medium creative workflows to shape brand strategy, audience engagement, and market positioning, ensuring that educational programs not only run effectively but resonate culturally and remain aligned with both artistic excellence and emerging industry trends.
 

Mayo’s unique background as a hybrid artist, brand sculptor, and media innovator informs his leadership style. He believes that education in music and the arts should not only develop technical skill but inspire students to think beyond traditional roles positioning them as cultural storytellers and creative entrepreneurs in a rapidly evolving marketplace.
 

Drawing on over 30 years of mentorship under Derek DOA Allen, producer of The DOA Playlist, and his diverse experiences as a dancer, recording artist, promoter, graphic designer, and media hybrid artist, Mayo curates a marketing ecosystem where curriculum, mentorship, and community engagement seamlessly integrate. He champions a philosophy that every initiative whether a student showcase, partnership activation, or campaign rollout is an opportunity to create meaningful impact, not just output.
 

In a world saturated with trends and imitation, Mayo’s marketing vision is driven by the idea to “Do something else!” — T-Pain. He designs brand systems and storytelling structures that support innovation, originality, and meaningful student experiences, ensuring the school remains a dynamic hub where future music leaders are developed, empowered, and culturally positioned.